THE AGRF UNVEILS NEW BRAND TO SUPPORT ITS REFINED VISION AT ITS 12th ANNUAL SUMMIT
KIGALI, September 6, 2022 – The AGRF, Africa’s premier forum for driving the food and agriculture agenda on the continent, today unveiled a new brand identity to usher it into the next phase of its journey.
The AGRF is seeking to refresh its brand as a platform of platforms that elevates current and future partnerships in Africa’s agri-food sector.
At the heart of the rebrand is a desire to evolve from an annual event for the visual identity to reflect the move beyond conversations and engagements around its annual summit to engagements all year round. Over a decade after the inaugural summit brought together Presidents, Ministers, business leaders, development partners, thought leaders, farmers, and other key stakeholders, The AGRF now seeks to build on the conversations and critical decisions about food systems and security that emerge from the forum to deliver the sustained year-round stakeholder engagement required to drive the actions and policies need to achieve our food security goals for the continent.
Commenting on the rebrand, Dr Agnes Kailbata, President, Alliance for a Green Revolution in Africa (AGRA) said:
“We are rebranding the AGRF’s to align with but also reflect our partnership ambition to move forward the transformation of our food system. We have less than 8 years to achieve the sustainable development goals we have set on food security and zero hunger. AGRF rebrand is a call to action for public and private sector to mobilise the resources, actions, and commitment required to impact the 2030 age and, transform our food systems and enable Africa to feed itself.”
Jennifer Baarn, Acting Managing Director, the AGRF said, “This major milestone and our new brand identity is rooted in our commitment to the continent. The rich colours of our new logo represent the vibrancy and optimism of the African continent and the collective will to act on the bold actions that will transform African food systems. Our rallying call, this is our time – is very apt.
As a popular proverb says: ‘The best time to plant a tree was twenty years ago, the next best time is today.’ We must ensure that we are planting the seeds and taking the decisive action required today to safeguard our future.
Partnerships are central to our ethos, and we look forward to working with existing and new partners to challenge our thinking and to keep iterating in our quest to support the continent to become more food secure. The AGRF will focus on engaging all voices across food systems to accelerate the solutions that are required to transform Africa’s agricultural sector.”
The new branding will take effect immediately across the AGRF website, social media, and other assets.